Although Yang Fan (played by Li Jiahang), Qi Zhansheng (played by Wan Peixin), and Wang Xiaobing (played by Jiang Han) grew up in the 1970s when materials were scarce and conservative, they inherited the Chinese essence of simplicity, kindness, perseverance and perseverance from their parents. In the 1980s and 1990s, the three brothers and the whole Chinese people experienced the wave of reform and opening up: education reform, universities no longer cover distribution; institutional reform, breaking the iron rice bowl and encouraging the private economy; industrial reform, technological innovation and structural adjustment, bringing about re-employment of laid-off workers. At the same time, Qi Zhansheng's first love Yunduo disappeared mysteriously, and Guan Xianghong, who had been unrequitedly in love with him, pursued him; Wang Xiaobing and Guan Xueqing separated due to the pressure of reality; and Yang Fan met the playful and cheerful Tan Yanfei when he was most disappointed. The confusion about their personal future and the entanglement in family and love made the three of them at a loss what to do. But the generation born in the 1970s is an unbreakable generation with infinite desire for new things. The three brothers have steadily grown from the bottom to become business elites. They used the unique spirit of tolerance, introspection, shamelessness and courage that is unique to those born in the 1970s to find the destination of their souls.
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