Adapted from the webtoon of the same name, it tells the story of the "hip" rebellion of young people who gather together because of their will and vitality in an unreasonable world. In the small street of Itaewon in the miniature world, people freely pursue their own values and compose entrepreneurial myths. Park Seo-joon plays Park Sae-lu. He is a straight-forward young man who will not compromise with injustice. Because of the irrevocable anger, he devoted himself to Itaewon and began to challenge a new dream. He will launch a vigorous counterattack against the "Jang Family", a large enterprise in the catering industry. Kim Da-mi plays Jo Yi-seo. She is a "highly intelligent" and uniquely charming person with a god-given mind. She is an SNS star and an online influencer. She has an angelic appearance and an inverted personality. She and Park Sae-ro became acquainted due to bad luck and developed together in Itaewon. Liu Zaiming plays Zhang Daxi, the president of the "Jang Family", a large company in the catering industry. He joined the catering industry because of the memory of being hungry as a child, and became a chaebol with him as the center on his own. He is an authoritarian. Because of his son's accident, he once again confronted Park Sae-ro, his eyesore, and his life, which was like an iron wall, was gradually shaken.
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