In the early days of reform and opening up, Luo Xingang (played by Yang Zaibao) discovered at the Canton Fair that no one was interested in the Phoenix brand products produced by the factory, and the designer Shenhua (Liu Xinyi) who was ignored during the Cultural Revolution The products designed by (played by) have become best-sellers. Luo Xingang was deeply inspired. He visited the thatched cottage three times to invite Shenhua, who had been forced to leave the factory, to come out. At the same time, he corrected the previous misconceptions of people looking at people through colored glasses. He is determined to take the road of marketization and change the traditional thinking in the past that "the emperor's daughter has no worries about marrying". Luo Xingang's actions were obstructed by traditional forces, and others believed that his actions deviated from the principles of the socialist market economy. Faced with various difficulties, Luo Xingang always adhered to his beliefs. When he saw Qiaozhen (played by Yin Xin), a member of the Communist Youth League, wearing a cross around her neck due to lack of faith, he deeply felt the crisis of faith caused by ten years of turmoil on the young generation. Reform is multifaceted and cannot be delayed. At a meeting of thousands of people where others were complaining about rumors and had no choice but to step down, Luo Xingang uttered those blood-sucking lines...
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