星巴克的秘密配方 - HD

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星巴克的秘密配方

★ 7.2

纪录片

2018

法国

Director:

Luc Hermann

Gilles Bovon

星巴克咖啡杯上的美人鱼已经成为全球化的标志，吸引着无数“中产阶级”顾客购买一杯杯的高价咖啡。星巴克声称的公平贸易咖啡真的公平吗？欧洲子公司是否真的在英国逃过无数税款？公司疯狂扩张时有多少本地企业黯然倒下？星巴克一直注重顾客体验，2018年却爆出歧视丑闻？本片中，星巴克一线员工讲述了十一年来的工作经历，咖啡种植农民分享了合作体验，企业高管剖析了营销策略的制定，政客则帮助复原了抵制运动的起源和全过程。本片从星巴克的成立开始讲起，通过多个角度，恢复出霍华德·舒尔茨带领星巴克从反主流文化走向拥抱全球化。

Episodes

1 episodes

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星巴克的秘密配方 is a Documentary film, released in 2018法国.

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星巴克的秘密配方

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