The old system collapsed, and the huge Soviet Union became a thing of the past. Under the tide of changing times, history graduate Misha Galkin (Ed Stoppard) discovered his advertising creative talent at work. He set foot in this new field and was recruited by the American Bob Gibbons (Jeffrey Tambor) to enter the American and Russian advertising companies. After nearly 20 years of hard work, he has gradually become a well-known figure in the industry. Although he has never been able to officially become a partner of the company, he falls in love with Bob's beautiful niece Abby (played by Leelee Sobieski) and cannot extricate himself. After a failed advertising plan, Misha's career and love both hit rock bottom. He was once prosperous, but he never thought that he would become a pawn in other people's marketing strategies, and he was also deeply aware of the harm that his once proud marketing talents had brought to himself and others.
Six years later, in 2017, the world has undergone earth-shaking changes, and Misha, who lives in seclusion in the wilderness, is destined to live an ordinary life...
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